Post by parvej64 on Nov 25, 2023 18:15:34 GMT 7
Modern, intuitive websites are of great importance . Companies compete for a place in the TOP of organic results, for greater popularity in social media, on YouTube , etc. Big Data Analysis : In the era of Big Data, companies have access to a lot of information about consumers - from purchasing preferences, through browsing history, to demographic data. This is undoubtedly a wealth that can bring huge benefits in terms of personalization and precision of marketing activities. But, it comes with a lot of responsibility. First, data security.
With hacker attacks becoming more frequent, companies must protect customer privacy and data. Marketing benefits cannot justify the violation of fundamental rights. Secondly, ethics and transparency. Customers are becoming wedding photo editing service more and more aware of how their data is collected and used. Therefore, they expect companies to act ethically and to clearly communicate what data they collect and for what purposes they use it. Market Volatility : The market is extremely dynamic. Marketing activities must be constantly optimized. Today's trends may be outdated tomorrow.
Brand equity and customer identification : A brand is not just a logo or a name. It is a set of values, beliefs and promises that a company makes to its customers. Customers identify with brands that reflect their own values and aspirations. Marketing Mix P – example Let's consider the example of a chain - Starbucks. Product : Starbucks offers not only coffee, but also a variety of drinks, pastries, sandwiches and coffee-related products such as mugs and thermoses. The company emphasizes the quality of ingredients and the authentic experience of drinking coffee, creating the atmosphere of a third place - a place between home and work where customers can relax. Price brand among coffee shops.
With hacker attacks becoming more frequent, companies must protect customer privacy and data. Marketing benefits cannot justify the violation of fundamental rights. Secondly, ethics and transparency. Customers are becoming wedding photo editing service more and more aware of how their data is collected and used. Therefore, they expect companies to act ethically and to clearly communicate what data they collect and for what purposes they use it. Market Volatility : The market is extremely dynamic. Marketing activities must be constantly optimized. Today's trends may be outdated tomorrow.
Brand equity and customer identification : A brand is not just a logo or a name. It is a set of values, beliefs and promises that a company makes to its customers. Customers identify with brands that reflect their own values and aspirations. Marketing Mix P – example Let's consider the example of a chain - Starbucks. Product : Starbucks offers not only coffee, but also a variety of drinks, pastries, sandwiches and coffee-related products such as mugs and thermoses. The company emphasizes the quality of ingredients and the authentic experience of drinking coffee, creating the atmosphere of a third place - a place between home and work where customers can relax. Price brand among coffee shops.